1. Introductions

2. Do the following search:

3. So, what is it? Content development and management: https://www.cmswire.com/digital-experience/why-content-governance-is-key-to-taming-

3. Read the following article

  • What are the six senses?

content-chaos/

  • Writing that "occurs in contexts of consequence"
  • Writing that gets work done
  • Writing that has impact in the real world
    • Examples include, but are not limited to:
      • Grants (Since students and faculty have written grant applications on behalf of area nonprofits totaling more than $500,000)
      • Web Content
      • Manuals for Companies and businesses
      • Publicity manuals
      • Basically, any kind of writing you see
      • Legal Briefs
      • Police reports

3a. We build content

4. Our graduates:

  • Write technical manuals for area refineries
  • Manage social media communications for local hospitals
  • Work as grant writers fundraisers for area non profits
  • Work as content managers for websites maintained by local businesses
  • Work in procurement for government agencies
  • Go to law school (and are successful when they get there--the biggest honor in law school is to write for the law review)

5. How to do it:

  • TPW combines words, images, and formatting to create documents intended for specific, real people that either:
    • Give them the information they need to perform a task they need to accomplish
    • Give them the information they need to take the action that needs to be taken

6. Consider these examples:

  • Group One

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  • Group Two

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7. Which ones do you think are most effective? Why?

  • What should a flier for an event have?

8. Using MS Word or publisher, create a flier that either:

  • Announces an event for an organization you belong to
  • Encourages people to join an organization you belong to

9. Studio time:

  • At the end of class, email yourself your flier.