Effective Visual Rhetoric

Iconic Symbols

Historical Allusion

  • Use of color
  • Use of iconic image
  • Use of symbol
  • Metaphor: "win the war" Comparing battling climate change to the "good war" -- WWII.
  • Black & white for "old" image...color for "new" image

Using Symbols & Metaphor

  • Symbolic use of "stars and stripes"
  • Specific metaphor: "blood = oil" achieved by replacing the tank gun w/ gas pump & b/c the "oil" or "gas" is red, not black or brown

Appealing to a specific audience

  • Cartoonish image
  • Child-like font (mix of capital and lowercase letters)
  • Anthropomorphism of chick (The chick is talking...I'm not a nugget vs. She's not a nugget!)
  • Happy, simple color scheme

Effective PowerPoints