You can use your phones or laptops if you have them for this exercise:

  • Look up an ad campaign or website for "high end" merchandise like Gucci, Armani, Versace or Prada.
  • Compare these with ads targeted to everyday people such as Old Navy, Target or J.C. Penney.

'Clearly the two sets of ads hail different market niches. How do the ads differ aesthetically:

     How do they use space?
     Words?, etc.?

     How do they variously construct their audiences?

     What lifestyles, values, interests, and social roles do they assign them?

     How do gender roles differ across classes?

     Are classes configured racially? How?'
  • Now see if you and your partner(s) can develop a thesis/argument about what you observed.

--The above is adapted from Nealon and Searls Giroux's The Theory Toolbox: Critical Concepts for the Humanities, Arts and Social Sciences (Lanham, MD: Rowman and Littlefield (2003).