Finding important information fast, writing for the web should be clear, concise, well-written and easy to navigate. Through a process of three studies, the authors identify the why's and wherefores of web use as well as the advantages of doing it better. The data and methodology are identified. The web-usability study focused on insight on web-use and the potential benefits of better web design and writing. on using shorter text The findings include that users want fast and easy searches on well-organized imformative sites. The writing should be high quality and short focusing in on relevant information in readable, informal language. Source credibility through links help the reader judge the content of a site.