ENGL 3378 Desktop Publishing

Dr. Susan Garza
susan.garza@tamucc.edu
Office FC267 or CCH126
361-825-2483
Contact Info and Office Hours

Course Description

Focuses on the integration of text and visual rhetoric, such as graphics, for all kinds of professional publications including technical documents, newspapers, public relations pieces, and advertisements.

You will work collaboratively with your classmates and community members to benefit from the competencies that each one of you brings to this writing and learning community as we work on various projects. And I as the teacher will function as an active participant in the projects as well. I will work with you as you make decisions during many stages of the projects, but I will not give you the answers for each decision. You will gather information and use tools to help you make these decisions.

All of the students in this class bring some type of expertise that we can use as we make these decisions. You will also increase your knowledge as you gather information for how to complete the projects and as you increase your skills with new software program. YOUR ROLE as a student is to make important decisions and choices based on the information you gather and interpret. You will work as an independent and active learner in a collaborative environment.

The main objective of this class is to help you gain the skills needed in order to be able to not only create documents, but also manage projects in the workplace. If you have phobias about computers (Macs), or if you are not used to making project decisions, hopefully this class will help. If you keep up with the work, even though it may be difficult at times, you will probably gain several new skills by the end of the semester.

Required Texts and Materials

  • Graphic Design Concepts Plus! by Marvin Jacobs, Words and Pictures Publishing, 2007
  • Handouts and online resource materials
  • A flash drive to save your work.

Course Objectives and Outcomes By designing hands-on projects, you will learn to:

  • Use basic layout techniques to enhance the readability of documents.
  • Understand the role of visual rhetoric in creating and using documents.
  • Enhance the visual rhetoric/appeal of documents.
  • Manage desktop publishing files and templates.
  • Identify and design for audience expectations/needs.
  • Understand the desktop publishing process, from start to finish.
  • Understand the use of typography and color.
  • Understand the roles and uses of hypertext.
  • Determine which tools to use for each document.

You will understand and use these elements by working with the following types of projects:

  • Flyers
  • Proposals and Planning Documents
  • Instructions and Other Forms of Technical Writing
  • Web pages and other online documents
  • Progress Reports
  • Numerous Other Formats Based on the Needs of the Audience

Workshop This class is designed as a hands-on workshop class. You will have an active role as you work on the phases of each project and respond to the work of your classmates and the feedback you receive on your work. This class is designed to give you experiences that are similar to those you will experience in the workplace so you will also receive feedback from others outside the class. We will work on your assignments during each class period. The work is on-going and hands-on. Creating these projects is an active process and the more you actively participate, the better results you will see in your final projects.

Grading

  • 40% Graphic Design Portfolio
  • 20% Respect and Responsibility, which equals active participation and a professional attitude.
  • 20% Mid-term Test
  • 20% Final
    Late work can be penalized up to 50% and is subject to a higher evaluation standard than work that is completed on time. Daily work cannot be made up, unless you make arrangements prior to missing class.

Attendance

Academic Integrity and Dishonesty' Students are expected to "demonstrate a high level of maturity, self-direction and ability to manage their own affairs" and to "conduct themselves in accordance with the highest standards of academic honesty." Please refer to the Texas A&M University-Corpus Christi General Academic Policies and Regulations for complete information.

Resources for Students