In order to advise content creators not only about web design but also about how to write and what a web page should have, and the way the content creator should write. The authors have made three studies. Each study was made with different approaches to the main goal but, all the studies used people to interact with web pages. The author identifies 5 ways to write a web page. Promotional, concise, scan able, objective, and combined. After three studies the authors proved that in the overall the best way to write a web page is combining an objective, scannable, and concise writing styles into a single site.