Typography: words are visual rhetoric too!

  • so is punctuation!!!

technology changes the implications of some visuals...

ABC...abc

Literacy: ability to read and make signs

word - sentence - paragraph - essay = not a "developmental sequence"!

h

y

p

e

r

ACTIVE pages makes people wanna browse...

rhetoric: "sitauted and applied art" (291).

its creation relies upon proir experiences in order to "build new plans" (291).
  • expression is dependent upon circumstances
  • rhetorics depend on other rhetorics.
  • but it has all been done before - Ecclesiastes got it right
no rules
just principles

build on knowledge we already have

repetition can be good repetition can be good repetition can be good
repetition can be good repetition can be good repetition can be good
repetition can be good repetition can be good repetition can be good
repetition can be good repetition can be good repetition can be good
repetition can be good repetition can be good repetition can be good
repetition can be good repetition can be good repetition can be good
repetition can be good repetition can be good repetition can be good
repetition can be good repetition can be good repetition can be good
but if overused, it can cause readers to stop reading...