• power point is evil and useful - as a tool it is really what the person makes of it. connects to bib/research book: visuals in an academic talk should need the talking of the speaker to interpret them. otherwise, what is the point of the talker...
  • visual rhetoric - not a "decoration" - has function.
  • denotative and connotative
  • interdeterminacy exists in all forms
  • explicitness rests in context
  • images persuade through affect
  • argument, not decoration
  • essays as photos - style as rhetoric - comp as design
  • nothing is "over"
  • lack of fixed terms - informal instead
  • "teach a way of seeing"
  • expressivity opposite to argumentation
  • data compression
  • essential rather than ornamental