Visual rhetoric works with developing "appropriate messages" for the purpose of persuasion.

  • conscious
  • evoke exact implication
  • organization
  • choice


  • Instruct
  • Move
  • Please

Saying something in a new way has more impact.

Interpreted through known cultural information.

  • signification

Translation of a concept.

Interpretation relies on a knowledge of the artistic conventions of that field. Shaped by time and culture as well as field.

Illustrations or cartoons (by being simple and excluding) actually highlight important parts.

  • simplification
  • abstraction


  • person
  • place
  • thing
  • idea

Elimination lets us focus on specifics.

Easier to receive message.