SGarza.HeathersJune6 History

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Visual rhetoric works with developing "appropriate messages" for the purpose of persuasion.
*evoke exact implication



Saying something in a new way has more impact.

Interpreted through known cultural information.

Translation of a concept.

Interpretation relies on a knowledge of the artistic conventions of that field. Shaped by time and culture as well as field.

Illustrations or cartoons (by being simple and excluding) actually highlight important parts.


Elimination lets us focus on specifics.

Easier to receive message.