SGarza.HeathersJune6 History

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Visual rhetoric works with developing "appropriate messages" for the purpose of persuasion.
*conscious
*evoke exact implication
*organization
*choice


May:

*Instruct
*Move
*Please

Saying something in a new way has more impact.

Interpreted through known cultural information.
*signification

Translation of a concept.

Interpretation relies on a knowledge of the artistic conventions of that field. Shaped by time and culture as well as field.

Illustrations or cartoons (by being simple and excluding) actually highlight important parts.
*simplification
*abstraction

Icon:
*person
*place
*thing
*idea

Elimination lets us focus on specifics.

Easier to receive message.