Hesford, Wendy S. and Brenda Jo Brueggemann. Rhetorical Visions: Reading and Writing in a Visual Culture.

  • How do they define visual rhetoric?
    • visual rhetoric is the art of persuasion taking into account the author, the audience, and the text (the rhetorical triangle).
    • consider ethos, pathos, and logos.
  • What do they think we should do? what's the game plan?
    • They want students to "explore the complex and often ambiguous and / or contradictory meanings embedded in visual and verbal texts" (xx)
    • Using rhetorical analysis, writing, and research
    • visual analysis shaping perceptions of family
    • visual rhetoric through the idea that it is situated in a moment in history: the context through which we view the image is part of the visual rhetoric because meanings change over time.
    • visual rhetoric is a persuasive tool; it shapes our concepts
    • the way that something is presented carries the authority with it