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SGarza: HimaBinduAbstract

John Morkes and Jakob Nielsen article conducted Exploratory and qualitative studies that employed to conduct a series of studies aimed at understanding the usefulness of web writing.study1 comprised of technical and non technical users for qualitative study, and were evaluated for their approach of reading webbased articles and for finding specific information and using hypertext links.study2 was designed to encourage reading large amounts of text content from the preselected pages with variation in writing styles and content of the matter.Comparative analysis was employed in study3 by altering the version of same article in different styles for promotional(control),objective, oriented and non promotional writing.

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