• Good Colors
  • At least one picture - preferably a real student, inside panel
  • Picture of school - front panel
  • Info about area
  • Contact info
  • Programs and degrees
  • Good headings
  • Requirements to apply/get in
  • Website - info that can be found there
  • Financial Aid Opportunities
  • Housing
  • Profile of student preparation

Three Biggies

  • Number of programs offered
  • Cost
  • Requirements
  • Courses offered
  • Online access to info/application