Title: Conscise, SCANNABLE, and Objective: How to Write
for the Web
Author(s): Morkes, John and Nielson, Jakob
Publication Year: 1997
Abstract: Describes a Web usability four year study where
the researchers look at 81 user Web pages for site architecture, navigation, search, page design, layout, graphic elements and style, and icons. Three different studies were conducted and the results concluded Web users scan, they want short and consice simple writing , credible resources, fast information, summaries, hypertext,text which matches graphics, and they only want the facts. Two of the studies were qualatative and exploratory and third study was a measurement study. All of this study was conducted at a usability labatory in Menlo Park, CA.