SGarza.June11th History

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*Visual Culture- world of visual expression and the history of visual representations
*Steps in analysis:
**Record initial impression (Remember Scholes)
**Examine the context
**Visual discrimination (describe image in detail)
***Literal elements:
****Color
****Value
****Line
****Shape
****Form
****Texture
****Space
***Principles of Design: Arrangement
****Arrangement perspective
****Angle, Vantage point, POV
****framing
****Dominance
****Balance
****Proportion
****Pattern
****Contrast
****Grid
**Symbolic elements
***representational, abstract, symbolic
****Iconography-use of symbols to represent ideas
**Distinguish absences of certain elements or features (deconstruction)
**Examine Self as viewer
**Examine expectations
**Research the image- scholarship, critique, theoretical criticism
**Prepare interpretation
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Chapter 2: Elements of Critical Viewing
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Helmers Chapter 1:

*Visual culture-in society, uses of fashion, signs, images and icons
*Visual literacy is a growing educational effort.
**images used to express ideas or emotions
*visual culture studies- emphasize that images convey meanings
*visual rhetoric- refers to the ways images persuade adoption of certain values, attitudes, or to perform certain actions
**propaganda
*illustrations are generally used to supplement the texts (it cannot be separated from the text). Example: Comics
*Effect of images:
**Scholes- first reactions are emotional, images must be re-read to understand the function of an image.
***formal elements in reading an image:
****literal elements- form, design, arrangement
****cultural context in which image was created
****rereading emotion-validation or revaluation of the initial emotional response