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SGarza: MSegundo

Healthy TapTM Website Recommendation Report

Table of Contents

Project Title: Modification and Restructuring Healthy Tap Website
Start Date: October 19, 2008
End Date: December 11, 2008
Project Administrator/Creator: Michelle G. Segundo
Contact:

Vera Segundo, CEO
1842 Burr Oak Lane
San Antonio, Texas 78101
Email Address: vsegundo@family.net
Phone: (210) 260-8766

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Project Description:
I accepted recommendations from the marketing consultant and CEO for the http://healthytapwater.com/ website. Based on the recommendations from the marketing consultant, CEO, and my own recommendations, I will upgrade, restructure, and implement changes to the site to better the overall functionality, usability, and convenience of the website.

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Project Purpose:

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Client Consultation:
After consulting with the client, she is hoping to have a site that best represents Healthy Tap and its economical, health, and environmental benefits. She explained the items that are most important for the site:

  1. Fundraising
  2. Health Benefits
  3. Cost Effectiveness
  4. Environmentally Friendly
  5. Convenience
  6. Testimonials

I made some suggestions to best optimize the product such as more color, more pictures, and a more crisp, professional layout. We agreed that I would not change the main site as it is contracted with another company, but I will create a new site using the same content. The changes I make that best appeal to the client will be discussed with the client's marketing team. They will then make the necessary changes based on my work to make permanent implementations . The following is a list of implentations that we agreed upon:

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Current Implementations:
I have had a difficult time obtaining the client's logo and specific product pictures for my project; however, I have improvised and found appropriate pictures for the new Healthy Tap website. Although the new site is still a work in progress, I am including the url. Below is a list of current implementations:

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Challenges:
The client has had a difficult time sending the logo to me. For some reason it will not attach in her e mail.Currently, the new site does not display the actual Healthy TapTM logo. I have not yet figured out how to insert moving graphics or insert the testimonial video, but I'm determined to figure it out. I'm also limited in my font selection which cold cause my site to appear boring or monotonous, but I've added plenty of color and graphics to make up for the limited font selection.

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Final Recommendations:
I will continue to work on the new site adding appropriate page and product descriptions as well as pictures and a testimonial video. I also hope to create a slide presentation and have moving graphics. I will try to obtain the Healthy Tap logo and product pictures for the new site.

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Page last modified on December 06, 2008, at 12:05 AM CST