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May 30, 2007, at 07:47 AM CST by 75.49.118.244 -
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Kress indicates that rhetoric is multi-modal, social, and divided into genres. In a multimodal document (for example, one which combines images and text) there exists certain social/cultural expectations for those viewing/reading and those creating/writing. A relevant quote that helps to understand the relation b/w text and image is is based . . . on the understandings of design: an understanding of what the social and cultural environment is into which my text is to fit, the purposes it is to achieve, the resources of all kinds that I have to implement and realize my design, and the awareness of the characteristics of the sites of appearance of that (53). One must also consider the authority or position of power of the author in both the text and the image/design (46). A common belief is that an image supplements difficult texts and vice versa, Kress seems to argue that each can stand alone independently as there own genres and when placed together in a multi-modal ensemble, they work to create a hybrid piece that requires different types of reading.
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Kress indicates that rhetoric is multi-modal, social, and divided into genres. In a multimodal document (for example, one which combines images and text) there exists certain social/cultural expectations for those viewing/reading and those creating/writing. A relevant quote that helps to understand the relation b/w text and image is is based . . . on the understandings of design: an understanding of what the social and cultural environment is into which my text is to fit, the purposes it is to achieve, the resources of all kinds that I have to implement and realize my design, and the awareness of the characteristics of the sites of appearance of that (53). One must also consider the authority or position of power of the author in both the text and the image/design (46). A common belief is that an image supplements difficult texts and vice versa, Kress seems to argue that each can stand alone independently as their own genres and when placed together in a multi-modal ensemble, they work to create a hybrid piece that requires different types of reading.
May 29, 2007, at 11:11 PM CST by 75.49.118.244 -
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Part One and Chapters 2 & 3 in Handa:

Kress indicates that rhetoric is multi-modal, social, and divided into genres. In a multimodal document (for example, one which combines images and text) there exists certain social/cultural expectations for those viewing/reading and those creating/writing. A relevant quote that helps to understand the relation b/w text and image is is based . . . on the understandings of design: an understanding of what the social and cultural environment is into which my text is to fit, the purposes it is to achieve, the resources of all kinds that I have to implement and realize my design, and the awareness of the characteristics of the sites of appearance of that (53). One must also consider the authority or position of power of the author in both the text and the image/design (46). A common belief is that an image supplements difficult texts and vice versa, Kress seems to argue that each can stand alone independently as there own genres and when placed together in a multi-modal ensemble, they work to create a hybrid piece that requires different types of reading.

Hobbs describes the history of the importance of the visual and the imagination dating back to the Greeks, through the renaissance, the Enlightenment and to the 18thc. In each time period there has either been a return to are a rebirth of the importance of images and imagination to supplement meaning to the audience. In some form of cognitive process (that I try to pretend to understand) the descriptive phrases recall images that have been observed and therefore can be relived by the descriptive texts. The focus is on observation, imagination, description, and imagery.