How are you telling the story (delivering content) on your website? How is the info organized? What is built into the website to help the reader/viewer navigate the story?
First read this article: https://alistapart.com/article/building-nonlinear-narratives-for-the-web
Next take a look at the Web Style Guide http://webstyleguide.com/wsg3/index.html. Here are some specific parts you might look at:
Now review the website you are analyzing for your projects. Using info from the readings, how is the story/content being told/delivered? Use terms and refer to specific concepts in the reading. Make sure it is clear to the reader where the info comes from.