Patty Gay's ProjectPlan

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Project Title: Update and add text to existing Marco & Co Catering website
Start Date: October 19, 2008
End Date: December 11, 2008
Project Administrator/Creator: Patty Gay (pgardiner)
Contact:

Marco Mattolini, Owner
525 S Staples
Corpus Christi, TX 78401
Email Address: chefmarco44@yahoo.com
Phone: (361) 904-0506

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Project Description:
I will research existing catering sites to determine the most effective marketing strategy and best layout for a catering service. I will expand the limited existing website http://marcocaters.com/ to include more information.

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Project Purpose:

  • Determine the best marketing startegy and focus on writing the information and presenting acoording to the guidelines set forward in class.
  • Update existing three page website to incorporate catering information, staff information and delivery information.

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Audience:
The primary audience of this website are prospective catering customers and current food delivery customers.

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Project Ideas:
Some things that should be able to be accomplished by visitors to this website:

  • Client can gather information on Marco & Co Catering
  • Read testimonials of previous customers
  • Place family-style delivery orders
  • Learn where Marco & Co travels to
  • See photo scrapbooks of previous parties
  • Contact Marco & Co to get a quote/proposal
  • Delivery Menu will become interactive and will get a shopping cart so delivery orders can be placed on-line

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First Impressions:
Overall, the site is limited:

  • Only three pages
  • Information available is limited to homepage and menu pdfs
  • The graphics are nice and the theme is established
  • The header is set and will become active when additional pages are added

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Project Timeline:

 Dates
Submit Project PlanOctober 19
Respond to Classmate's Project PlanOctober 26
Research Other sites & Write CopyOct 27-Nov 16
First Draft DueNovember 16
Final Project DueDecember 11

Disclaimer: All dates listed above are subject to change without notice.

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Resources:

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