• What are my preconceived notions? Where did those notions come from?
  • How do people experience the place?
  • What are the purposes of the place?
  • What kinds of activities happen there?
  • How does the place reflect the culture?
  • What types of literacies are at play?
  • What are the linguistic images/icons/symbols?
  • What are the elements of persuasion?
  • What do those represent/signify?
  • How do the images/icons/symbols represent/define reality in this setting?
  • What colors do we see?
  • What do the colors represent?
  • What logocentric messages are present?
  • What do those represent?
  • How do they define the setting?
  • What assumptions about audience are present in logocentric messages?
  • What concepts of space do we see?
  • How are spaces/boundaries defined/created?
  • How do those spaces/boundaries affect people?