Discourse community- ranges from casual entertainment interest to critical analysis and evaluation of films.
Genre knowledge-. Knowledge of other ideologies of film criticism, professional standards (etiquette, no spoilers, checking for continuity, anachronisms)
Subject matter knowledge- understanding of film production, social context of story, actors, director, etc., some working knowledge of film history
Rhetorical knowledge- understanding of what type of publication is being written for, audience (other critics, potential viewers, censors (including parents))
Writing process knowledge- watching the film with a critical eye, taking notes, scheduling for deadlines, summarization skills, editing for length, comparative analysis