Effective Visual Rhetoric
- McDonald's "M" symbolizes fast food in general. Clever use of the "M" as an "E" in this image
- Use of color (Mast head usually red; symbolic use of Green
- Use of iconic image of the Battle of Iwo Jima
- Use of symbol (tree replaces the flag)
- Methaphor: "win the war" Comparing battling climate change to the "good war" -- WWII.
- Black & white for "old" image...color for "new" image
Using Symbols & Metaphor
- Symbolic use of "stars and stripes"
- Specific metaphor: "blood = oil" achieved by replacing the tank gun w/ gas pump & b/c the "oil" or "gas" is red, not black or brown
Appealing to a specific audience
- Cartoonish image
- Child-like font (mix of capital and lowercase letters)
- Anthropomorphism of chick (The chick is talking...I'm not a nugget vs. She's not a nugget
- Happy, simple color scheme