• Freewrite today about the Visual Argument Chapter from your EAA book.
    • What applies best to your ideas about the presentations for your project?
    • How can you use the information in the chapter to make your presentation successful?

Visualizing Your Claims!

So what is visual rhetoric?

  • "visual rhetoric is a form of communication that uses images to create meaning or construct an argument" - but what does that mean? What are the parts that make up visual rhetoric?

Creating Visual Rhetoric:

  • For this project, you will be constructing a visual presentation to accompany your argument made in your research paper. Let's first look at some examples of visual rhetoric from the historical era we're examining in HIST 1302. What argument is being made in each example? Is the artist/creator using ethos, pathos, or logos (or a mixture)? What effect will this likely have on its intended audience?

Activity: Get into your writing groups. Choose any image that we've just looked at and analyze the visual rhetoric involved. (Please note that this is not a political exercise. Don't choose an image because you agree with its contents. Choose an image that you find striking and effective for its intended audience. This is an exercise in critical thinking and analysis, not an exercise in outing our political/ideological beliefs.) In addition, you also want to consider:

  1. The colors - Is there underlying symbolism in the colors chosen?
  2. Visual organization - where is the focal point of the image? Why do you think it was placed where it is? What about the relationship between the main visual and the secondary visuals?
  3. Font choice - What message does the style of the font convey? What about the size, placement, angle, color, etc.? And what does it mean if there is no wording?
  4. Finally, what is the argument being made? Who is the audience for this visual rhetoric? What kind of appeal is it making (ethos/pathos/logos)?
  5. Come up with a thesis statement for the image. Think about this visual rhetoric as accompanying an argument essay like your own research papers. What could be the original thesis statement this artist/author is working from?
    • Presentations: What did we find? How can we apply this to our own visual rhetoric pieces?


  • Read Chapter 15 in EAA